PropNex (博纳产业集团) is Singapore’s leading real estate company. Steadfastly holding true to our vision to become the leader in any market we serve, and our mission to enhance the quality of life by providing value-added professional service, we are proud to have a proven track record and a reputation for service excellence.

In 1999, First Class Consultant (S) Pte Ltd was formed by Prulink and Nooris Consultants. Their dream was to provide top quality service and translate economies of scale to benefit consumers. Later, an alliance formed between Prulink, Nooris, Country and two other agencies led to the eventual formation of PropNex Groupings on 15 July 2000.

PropNex represents a new fusion of real estate agencies that believe in making a difference via its service to both real estate professionals and customers alike. We live by our tagline “Service You Trust” to deliver top of the line service to help consumers with their home needs.

Besides being Singapore’s foremost broker, with over 30% of both the HDB resale market and private property secondary market, we also have several Strategic Business Units that provide consultancy services. These are Auction, Business Space, Corporate Leasing, Grandeur, Investment Sales and Project Marketing. Sister subsidiaries, such as PropNex International and PropNex Property Management Consultancy also provide a suite of value-added services to clients in other sectors and regions. All our departments and sister subsidiaries are headed by experienced directors with specialised operations and relevant business expertise.

On foreign shores, PropNex has also set up offices in Shanghai and Chennai. In India, we are acting as a consultancy and marketing agency. In China, our subsidiary PropNex Property Consultants (SH) Ltd is spearheading our specialty in sales and rental in the commercial and residential sector.

Despite these various arms, PropNex Realty Pte Ltd remains the largest component in the organisation that counts thousands of associates in its ranks.

One reason for this large number and evident popularity is the extensive training that all agents can expect as a PropNex associate. 288 days of training, including the in-house CREST course, provide associates with continuous learning and development. Other specialization courses include CES, CEHA, Pricing Mastery, Sales Mastery and Recruitment Mastery programmes, amongst many others. All these are conducted by PropNex’s sister subsidiary Life Mastery Academy.

PropNex has accomplished many firsts since its formation. For instance, in 2000, PropNex introduced the Dual Career Path in the real estate industry, providing a meaningful career for real estate agents and changing the landscape of Singapore’s real estate business.

We are also proud to showcase a number of awards in our history. These encompass the Superbrands Award in 2002/03, the Singapore Prestige Brand’s Promising Brand Award in 2007 and consistently appearing in the SME 500 rankings. In 2008, we won the highly coveted Reader’s Digest Trusted Brand Gold Award in the inaugural Property category, clinched the Association of Small and Medium Enterprises Entrepreneur of the Year (eCommerce) and attained the Singapore Indian Chamber of Commerce and Industry’s Top Entrepreneur for Large Enterprises. We were also ranked 11th in the Enterprise 50 Awards, the highest for any real estate SME. Then, in 2009, we won the Reader’s Digest Trusted Brands Gold Award for the second consecutive year.

These awards are a result of our dedication to trustworthy professionalism, high service standards and our consumer-centric focus. For instance, in 2004 PropNex was the first to initiate Individual Professional Indemnity insurance for associates. In 2009, we became the first real estate agency in Singapore whose every agent was covered by Professional Indemnity insurance, for the customers’ protection.

PropNex aims to maintain its record of service excellence and stellar achievements by continually setting new service standards and maintaining an impressive sales record in the property market.