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We are an integrated real estate services group and provide market-leading services in real estate brokerage and project marketing. As at 6 June 2018, we are Singapore’s largest home-grown real estate agency with 7,248 salespersons.

Our value proposition to our customers is based on our strong commitment to excellence in customer service and professional work ethics. These are reflected in our name “PropNex”, which stands for Property Network for Excellence.

Our core business can be categorised into four business segments namely (i) real estate brokerage, (ii) training, (iii) property management and (iv) real estate consultancy.

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S$1.020  +0.060 (6.2%)
Volume 2,429.9
High 1.050
Low 0.960

Updated: 16 Apr 2021 17:09

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03 Nov 2020 08:30

Disclosure of Interest/ Changes In Interest Of Director/ Chief Executive Officer - Change In Interest Of Director - Kelvin Fong Keng Seong

Announcement Title

Disclosure of Interest/ Changes in Interest of Director/ Chief Executive Officer

Date & Time of Broadcast

Oct 23, 2020 17:30



Announcement Sub Title

Change in Interest of Director - Kelvin Fong Keng Seong

Announcement Reference


Submitted By (Co./ Ind. Name)

Mohamed Ismail s/o Abdul Gafoore


Executive Chairman and CEO

Description (Please provide a detailed description of the event in the box below - Refer to the Online help for the format)

Please refer to the attached.

Additional Details

Person(s) giving notice

Director/Chief Executive Officer who may also be a substantial shareholder/unitholder (Form 1)

Date of receipt of notice by Listed Issuer



Board Of Directors

Mr Mohamed Ismail Gafoore

Co-founder, Executive Chairman and CEO

Mr Kelvin Fong Keng Seong

Executive Director

Dr Ahmad Bin Mohamed Magad

Lead Independent Director

Mr Kan Yut Keong

Independent Director

Mr Low Wee Siong

Independent Director

Management Team

Mr Alan Lim is our co-founder and Executive Director. He is responsible for formulating our Group’s corporate strategies, analysis of various potential business development opportunities and growing our business portfolio. He also oversees the recruitment of our salespersons. Alan has accumulated a wealth of experience from more than 20 years’ experience in the real estate industry. He was one of the founders of Prulink Realty Pte. Ltd. As a co-founder of our Group, Alan’s expertise in aiding our salespersons and Team Leaders improve their sales performance contributed to the rapid growth of the Group. Notably, together with our other co-founders, Alan developed our Group’s “Dual Career Path” scheme. Please refer to the section in this Prospectus entitled “Our Business – History and Development” for details on how Alan co-founded our Group.

Mr Alan Lim

Executive Director

Mr Lim Yong Hock

Key Executive Officer

Mr Lim Yong Hock heads PropNex’s real estate agency business and oversees the daily operations of the agency. He is in charge of the training of all the salespersons including those in the overseas offices. He joined the Group in April 2006 as a marketing, recruitment and training manager and he rose through the ranks to his current position as the Key Executive Officer of PropNex Realty. Prior to joining the Group, he was a team leader leading a team of real estate salespersons in other agencies from 1994 to 2006. Mr Lim holds a Diploma in Business Administration from the Thames School of Commerce, Singapore and a Diploma in Electronic Engineering from Ngee Ann Polytechnic.

Mr Cheong Yew Meng is responsible for a full spectrum of the Group’s financial, accounting and taxation matters including treasury, financial reporting, strategic planning, compliance with regulations, risk management as well as corporate taxation. Mr Cheong has a total of near 30 years of accounting work experience in industries such as healthcare, manufacturing, project management, retail, engineering and construction. Prior to joining the Group, Mr Cheong was the Chief Financial Officer at Aoxin Q&M Dental Group Limited, Group Financial Controller/Finance Director at HSL Constructor Pte Ltd and Group Financial Controller at an SGX Mainboard listed company, Rotary Engineering Limited. Mr Cheong graduated from Royal Melbourne Institute of Technology with a Bachelor of Business in Accountancy. He is also a member of both Chartered Accountants of Singapore and Certified Public Accountants of Australia.

Mr Cheong Yew Meng

Chief Financial Officer

Ms Josephine Chow

Chief Operating Officer

Ms Josephine Chow oversees the Group’s operations, which includes the Human Resource, Associate Affairs, Procurement and Facilities departments. She is also responsible for formulating the Group’s corporate direction, policy and strategy as well as leading, directing and overseeing the implementation of our Group’s human resource and service operations best practices and franchise operations. She began her career with the Group in 2004 following her graduation from university and had soared with flying colours to her current role. Ms Chow holds a bachelor degree in Business Administration (with merit) from the National University of Singapore.

Mr Johnsonwill Hon’s responsibilities include overseeing the daily operations of the Group’s finance and accounts department. He oversees the formulation of financial forecasts, budget and cash flow projections, reviewing potential investment opportunities and providing recommendations from a financial perspective on such investment opportunities to the Board. Mr Hon is a Fellow of the Association of Chartered Certified Accountants (ACCA) and a member of the ISCA.

Mr Johnsonwill Hon

Financial Controller

Mr Eddie Lim

Vice President

Mr Eddie Lim oversees the real estate brokerage agency business which includes the Training and Recruitment, Associate Affairs and Legal departments. He sets direction for our team leaders in growing their divisions and guides them in managing their team effectively by improving their productivity and efficiency. Mr Lim also monitors and tracks the career growth and governance of our team leaders and individual salespersons. He is also responsible for developing the PropNex Training Roadmap to cater for an all-rounded training curriculum. With the comprehensive training roadmap, our real estate salespersons are able to develop a more in-depth and holistic core expertise to remain relevant and to add more value to the consumers in the market place. Mr Lim is a certified salesperson with nine years of real estate experience. He also has an Advanced Certificate in Training Assessment.

Mr Alvin Tan has more than 20 years of working experience in the Real Estate industry. He oversees the entire project marketing division and is responsible for all local residential projects marketed by the Group. This includes launched and sold out projects such as Gramercy Park, New Futura, South Beach Residences, Martin Modern, Parc Riviera, Twin Vew, RiverCove Residence and many others. Prior to joining the Group, he was a Senior Director with Savills (Singapore) Pte Ltd for past 14 years, marketing both local and overseas properties around the region. Mr Tan holds a Master Degree in Science (Real Estate) from the National University of Singapore and a Bachelor Degree in Science (Major in Construction Management).

Mr Alvin Tan

Executive Director, PropNex International

Mr Michael Koh

Director of Information Technology

Mr Michael Koh brings with him over 10 years of IT experience as he had worked with a large number of real estate salespersons in Malaysia and Singapore. Since 2009, Michael was an entrepreneur mainly working on developing real estate digital solutions for realtors. He is responsible for the digital marketing solutions and developing enhanced agents’ business tools in facilitating greater efficiencies and in enhancing our Group’s IT to be at the forefront of the industry. Mr Koh strives to serve as a connector in bridging our salespersons to technology, so as to enhance productivity.

Ms Carolyn Goh oversees all communications issued by the Group and is responsible for media relations, partnership, corporate social responsibility, corporate branding and franchise business development. She brings along with her vast experience of over 18 years in the communications position in award-winning hotels in Singapore as well as her short stint in real estate sales job. She holds a bachelor’s degree in Arts from the National University of Singapore and a postgraduate diploma in Marketing and Communications.

Ms Carolyn Goh

Director of Corporate Communications and Marketing


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