Group Photo

(L-R)Front Row: Ms Josephine Chow (Group Director, Human Resources & Operations), Mr Kelvin Fong (Executive Director), Mr Ismail Gafoor (Chief Executive Officer), Mr Alan Lim ( Director), Mr Lim Yong Hock (Key Executive Officer)

(L-R) Second Row: Mr Gurmit Singh (Legal Counsel), Mr Alvin Tan (Executive Director, PropNex International), Ms Jessica Soh (Group Manager, Human Resources), Mr Soh Kee Chuan (Group Director, Information Technology), Ms Carolyn Goh (Asst Director, Corporate Communications & Marketing), Mr Johnson Will (Financial Controller), Mr Alvin Yeoh (Senior Manager, Accounts), Mr Ryan Custodio (Senior Manager, Information Technology), Ms Mary-Ann Gomez (Senior Manager, Associate Affairs).

Meet Our Management Team

Behind every successful company is a team of dedicated individuals whose passion and commitment are simply unrivalled. PropNex is no different. Known for their keen foresight and immense drive, these are the people responsible for the company’s incredible achievements. Read on and discover what drives them, their beliefs,as well as their inspirations.


Ismail Gafoor Chief Executive Officer

COLONEL (NS) Ismail Gafoor is the CEO of P&N Holdings Pte Ltd, parent company of leading home-grown real estate company in Singapore - PropNex Realty Pte Ltd. His passion as an outstanding entrepreneur prompted him to start PropNex and through sheer dynamism, has grown it into a property giant with thousands of salespersons under his stewardship.

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Under Ismail’s leadership, PropNex Realty has grown steadily and currently commands more than one-third of Singapore’s secondary market; transacting more than $10 billion worth of properties each year - with an annual revenue of more than $250 million.

He has also been awarded several awards over the years:

  • 2004 – Entrepreneur of the Year (Singapore Malay Chamber of Commerce & Industry)
  • 2008 – Entrepreneur of the Year (Association of Small and Medium Enterprises), Top Entreprener (eCommerce Awards), Overall Indian Entrepreneur of the Year (Singapore Indian Chamber of Commerce and Industry)
  • 2015 – Entrepreneur of the Year (Spirit of Enterprise, Nexia-TS)

With his fervent passion for real estate and in-depth insights, Ismail is regularly invited as guest speaker at property seminars and frequently interviewed by local and international media such as Channel NewsAsia, The Straits Times, Business Times and Bloomberg amongst others.

In addition to all his other accomplishments, Ismail has also written books to inspire others to do their best. “You Can Fly” was his first book, and was launched on 20 July 2005 with His Excellency, Mr. SR Nathan, former President of the Republic of Singapore attending as the Guest of Honour. Mr. Nathan also penned the foreword for his book.

His conviction for the industry inspired him to pen “The Ultimate Guide to Real Estate Investment in Singapore”, a best-seller that sold out within weeks of its launch, and now in its 4th edition.

He also authored another inspirational book “The Timeless Gift” in 2013.

Ismail’s passion to contribute to society is undying as he now holds several appointments in various organisations. He is currently the 9th Division Army Chief of Staff, Past President of Institute of Estate Agency, Council member of the Workforce Development Agency for Lifelong Learning and Advisory Council on Community Relations in Defence (ACCORD) for (Employer and Business).

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Alan Lim Director

Alan Lim is the Director of PropNex Realty and he initiated the Dual Career Path (DCP) scheme which has now been adopted industry-wide, Alan is also highly-respected for his managerial skills, sharp business acumen and keen foresight.

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A man of few words, Alan handles employee welfare with expert flair. Blessed with incredible patience, he is known among his colleagues as the one with the ever-ready desire to help those in need. As one of PropNex’s co-founders, he currently oversees the company’s investments and is responsible for formulating corporate strategies and charting new directions for the company.

By creating and instituting the Dual Career Path scheme, Alan raised the talent retention rate for the organisation. The scheme rewards team managers and leaders with a share of the company’s profits if certain levels of achievement are met. It has worked so well that even competitor agencies have taken note, and instituted the DCP or a similar variant of the concept within their own organisations. The DCP scheme is now an industry-wide practice, welcomed by realtors, team managers, and leaders alike throughout the real estate business.

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Lim Yong Hock Key Executive Officer

Currently the Key Executive Officer of PropNex Realty, Lim Yong Hock previously served as the Senior Vice President and Chief Trainer of the organisation. Overseeing Operations, Training, Recruitment and Corporate Strategy, he has played an instrumental role in the overall growth of the company’s real estate business. Yong Hock also had significant part in driving the success of PropNex’s brand strategy of ‘Service You Trust’.

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Yong Hock’s track record is nothing short of stellar, having served the organisation for over 10 years in a multitude of positions. PropNex has blossomed under his leadership, achieving far better technological and service positions within the industry.

In his previous role as SVP, Yong Hock reshaped the company — focusing resources on growth opportunities to equip our consultants with cutting edge skills and knowledge, so that the company can continue to compete in the industry for further growth and stability.

As Chief Trainer, he developed new training curriculums which is still used as the training modules for new salespersons today, while as the Principal Consultant for Life-Mastery Academy, he initiated a series of Sales Mastery and Pricing Mastery programs – all of which are still anchor training programs for all PropNex salespersons.

Yong Hock is also an accomplished author, having authored “The Associate Performance Journal” in 2008, and more recently, “The 99 How-Tos in Real Estate Sales”, written to share his own insights and success secrets gleaned from his 20 year career in real estate. Both books sold over 1,000 copies within the first few months of their individual launches.

Yong Hock was instrumental in spearheading the formation of the Singapore Real Estate Exchange (SRX) consortium – which brought about the collaboration of 14 other major real estate agencies in Singapore in 2010, and helped to forge closer working relationships in the industry. Mr Lim is also an active participant in various Council of Estate Agencies (CEA) workgroups.

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Kelvin Fong Executive Director

Kelvin Fong is the Executive Director of PropNex Realty. He also assists in developing the training programmes for all PropNex consultants and leads the largest group in PropNex, comprising more than 2600 agents. Kelvin has also been featured as a property expert in numerous media including AM Live, Channel NewsAsia, The Sunday Times, and Fortune Times amongst others.

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As an accomplished entrepreneur, Kelvin conducts trainings for real estate consultants and property investors who are interested to learn the strategies of investing safely and profitably. He has also been a featured speaker in EXPO, PropNex Conventions, MENSA society, Wealth Academy & other property related events.

His signature Bootcamp Trainings were attended by more than 1,500 of PropNex consultants, bringing about a major change in the life of the participants and bringing the company forward in the current challenging real estate market.

For the past consecutive eight years (2008 – 2015), Kelvin has been awarded the Champion Team Leader title, the highest accolade for a team leader. His group, Powerful Negotiators has been achieving breakthrough sales figures consistently since 2007.

As testament to his leadership, Kelvin has successfully groomed 50 of his team managers to the post of Team Leader. He continues to grow and steer his group towards even higher achievements.

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