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PropNex cements its status as a Golden Brand
Singapore Property Market News and Analysis


Latest Property Real Estate News - Published on 19/05/2011
PropNex cements its status as a Golden Brand
In the real estate industry that is perceived to be untrustworthy, PropNex has been championing consumer protection even before the Council of Estate Agents (CEA) was established on 22 October 2010 to promote the integrity and competence of salespersons. All of PropNex’s efforts have now paid dividends as they have just been awarded the Reader’s Digest Trusted Brands (RDTB) Gold award again.
 
“Winning an award based on trust, especially in a profession that is not regarded as reliable by the public as a whole, is an achievement in itself”, says Mr Adam Tan, Corporate Communications Manager for PropNex Realty, “and winning it for the fourth consecutive time since the category’s inception is just icing on the cake”.
 
“PropNex, being a quadruple winner of the RDTB Gold Award”, asserts Mr Tan, “shows that the real estate agency is a perennial favourite in the consumers’ minds.”
 
“Winning the prestigious RDTB Gold Award is truly a significant accomplishment,” continues Mr Tan, “because the combination of unprompted and spontaneous responses of consumers, along with strict judging criteria, ensures that only the most deserving brands receive such recognition.”
 
“We are delighted and honoured to be only one of two real estate brands to be able to win the coveted RDTB Gold Award every year since the real estate category was introduced four years ago”, declares Mr Tan. “Our high service standards and expertise in real estate ensure that we are once again a leading brand amongst our many competitors in the industry.”
 
The Reader’s Digest Trusted Brands is based on a survey that polled thousands of independent consumers across Asia for their feedback on brands that they felt were reliable and dependable. Winning brands were named by voters in an unprompted question that really tested consumers’ recall of trustworthy brands.
 
“PropNex has won numerous accolades over the years,” reveals Mr Tan, “including the Promising Brand Award at the Singapore Prestige Brand Awards (SPBA) in 2007, and has been ranked amongst the Top 50 Enterprises in 2008 and 2009. However, this award is a direct translation of the consumers’ perception of us, in terms of our innovation, service standards and other factors. This award is a tangible and invaluable endorsement of our customers.
 
“We are very consumer-centric here at PropNex,” he explains, “with our first responsibility being to our customers. Besides supporting industry and government efforts to regulate the industry and raise the standard of professionalism, we also take it upon ourselves to raise the service standard from within.”
 
Mr Tan says that there are many ways in which PropNex helps to ensure a consistently high level of service standards amongst its agents.
 
“From an extensive range of training programmes and initiating mandatory Professional Indemnity insurance and Continual Professional Development, to the culture of support from a team as well as the backroom operations, PropNex associates are well-equipped and fully immersed in a culture of reliable service.”
 
Mr Tan reveals that consumers’ preference for the brand could also be attributed to the fact that each PropNex customer gets a Thank You pack with exclusive privileges and perks. In addition, PropNex also offers free Home Repair Warranty plan and Certificate of Deposit Guarantee upon a successful transaction. Moreover, all members of the public are also welcome to become a PropNex Privilege Member for free, to get timely market updates and analyses.
 
“We spare no effort to ensure that all consumers have a complete peace of mind”, states Mr Tan, “and the above steps are just some of the ways in which we further reinforce the fact that PropNex goes the extra mile to put consumers first.”
 
“But at the end of the day, this award is won by our many faces of the company: our salespersons,” concludes Mr Tan, “who uphold our service standards to fulfill our tagline ‘Service You Trust’ for our consumers”.
 
“The management would also like to express our heartfelt gratitude and appreciation to all consumers who gave this award to us,” concludes Mr Tan, “and PropNex will continue to ensure that we champion high service standards and trustworthiness in the real estate industry in Singapore”.
 
 
END
For enquiries, please contact:

Adam Tan (Corporate Communications Manager)            9006 8726



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