Strategic Strengthening In The GCB Luxury Landed Segment

For Immediate Release — Industry Veteran, Henry Lim, joins PropNex Realty as the Head of Good Class Bungalows (GCB) and Prestige Landed, bringing with him more than 25 years’ experience in brokering luxury residential landed and GCB properties. Over these years, Henry concluded more than 100 properties with an estimated sales value of $1billion. Having built an undisputed reputation in the landed segment since 1994, Henry Lim is well versed in closing the ultra-high net-worth deals.

In this newly-created role, Henry will work closely with the management team to seize new opportunities and penetrate into the ultra-high net-worth segment. Among his key tasks, he will help to spur business growth and market share in the GCB and prestige landed deals.

Prior to joining PropNex Realty, Henry was the Head of GCB from other leading real estate agencies in Singapore since 2010. “With his strong leadership and significant experience in the real estate industry, Henry will certainly be a huge value-add for PropNex, including helping to drive the real estate agency business as well as further deepening our offerings to the ultra-high net worth property investors. PropNex transacted over 1,400 landed homes in 2021, capturing 40.4% of the market share of our involvement. With Henry now onboard, we are confident that he will complement our existing salespersons who are already in the high-end segment,” said Ismail Gafoor, CEO of PropNex Realty.

“In my opinion, even with the Covid-19 pandemic, the average price of GCB proved to be very resilient. Many sellers are still pricing high their GCB, but on a softened stand. The market is entering a consolidation phase and 2021 will see a record transaction and activities. I am delighted with this new role in PropNex as we position ourselves in the ultra-luxury market and capture a bigger market share,'' Henry commented.

Henry holds a BSc in Marketing from University of Sydney Australia in 1993.

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