PropNex Picks

September 07, 2021

How to Choose the Agency for Your Real Estate Career?

How to Choose the Agency for Your Real Estate Career?

Passed your Real Estate Salesperson (RES) exam and wondering what's your next step?

At this point, it is about selecting and joining a real estate agency that can help kick start your career. Not just any agency, but an agency that resonates with your goals and renders you the support to go the distance.

Contrary to what some people might think, real estate agencies are not just entities to submit your license applications to and print your name cards from. Joining the right company can mean a world of difference to your career.

To help you make the right decision, here are four factors to consider:

1. Branding


Branding differentiates an agency from another. A good brand name gives clients a peace of mind and comes with it, trusted service quality and implied accountability. It also shows that the agent comes from a place that has a reliable business structure.

Much like you are more willing to trust an Apple iPhone than a brandless smartphone with ambiguous origins, joining a reputable agency with an established brand name can lend you more recognition and negotiation power when you’re pitching a deal.

If you’ve been researching the market, you might have come across different agencies that offer real estate support but with distinctively different brand identities. Before signing up with any agency, take time to understand the brand philosophies, market perception and clients’ review. The information will give you some indications of their brand direction and how it resonates with your career goals.


2. Strong Business Foundation and Leadership

Joining an agency with a strong foundation, solid track record and large network offers long term stability and opportunities for advancement. Such agencies usually have strong leadership led by a sturdy management team that is dedicated to developing the business. This naturally translates to more support programmes, product launches and even sales & marketing channels for agents to grow their business.

How do you determine if an agency has a strong foundation?

Quick checks on how long the agency has been established, the size of the sales team and its regional and worldwide network may be indicative of how well the agency is holding up in the market.

Similarly, finding out more about the agency director and top executives at the helm will also provide hints of the leadership style and how well it blends with your professional goals.


3. Training Support


As a new agent, you’ll need all the training you can get. A good agency will offer dedicated guidance to orientate you into the industry and ensure that you are well aware of the tips and tricks that’ll get you started in your real estate career.

Besides training for new entrants, the agency that you shortlist should also provide ongoing advanced training to keep their agents abreast of industry practices and develop relevant skill sets for further professional growth.

For example, training such as digital marketing, sales closing techniques, financial analysis and financial strategies are some programmes that agencies will regularly roll out to their agents to help them navigate the market more effectively.

4. Staff Benefits and Welfare


While working as an agent is pretty much like running a business on your own, it’ll still be encouraging to know that your agency cares for you as a team member and is willing to provide benefits and welfare support that will help you thrive.

No man is an island, however independent you are, an agency that has your back will most certainly drive you to venture further and with more confidence. Researching the agencies’ websites will often reveal some aspects of their benefits and welfare but nothing beats getting the information from the horse's mouth - speaking to agents who are already in these agencies can be so much more revealing!


Why Propnex Is the Preferred Real Estate Agency

If you are searching for an experienced and well-established real estate agency to kick start your real estate career, ‘PropNex could be an ideal match.

PropNex has been around for nearly two decades and it is currently active in Indonesia, Malaysia and Vietnam. With numerous accolades and awards from various independent bodies and a listing on the mainboard of the Singapore Exchange, PropNex is probably the most trusted real estate agencies in Singapore.

A big draw for joining Propnex is its dedication not just to building a real estate business but also to building and caring for people. Besides rolling out countless world-class training and development programmes to grow agents, the agency also manages the team with a great deal of compassion.

It’s not just about the outstanding Corporate Social Responsibility (CSR) programmes that PropNex has been championing since early 2000 (but that already tells you how big-hearted this agency is!), the agency puts a lot of efforts into looking after staff welfare too.

Let’s take the Covid-19 pandemic in 2020 as an example. PropNex swiftly introduced a $7.3 million career enhancement package to help its agents tide over the period when the Circuit Breaker was announced. The package comprised a series of subsidies, skill training and digital transformation, all to sustain the livelihood of the team and create more opportunities for future development. If this gesture is not big enough to prove PropNex’s dedication to its agents, what would?

Take the Leap


Ready to take the leap into a brand new real estate career? Make sure to keep your eyes wide open when making your agency selection. What’s most important is to establish a list of your career goals and seek out an agency that has all the right support to help you achieve them. From there you’re more likely to see tangible results that’ll lead you to a successful real estate profession.

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