Mr. Mohamed Ismail S/O Abdul Gafoore

Executive Chairman

Mr Ismail has a deep understanding of the real estate industry gained through close to 30 years of ground experience. He stepped down as the Chief Executive Officer of PropNex Limited in July 2025 but remains as the Executive Chairman. In this capacity, Mr Ismail remains actively involved in the Group’s leadership and continues to play a pivotal role in guiding its strategic direction. He provides oversight of the Company’s management, leads the Board of Directors (the "Board") in key strategic discussions and ensures effective communication with stakeholders.

He is instrumental in supporting efficient and effective Board’s decision-making. Prior to joining the real estate industry and founding Nooris Consultants Pte. Ltd. in 1996, Mr Ismail served as an officer in the Singapore Armed Forces and continued service to the nation as part of the military reserve force before retiring as a Colonel in 2019 with his last appointment as the Chief of Staff for the 9th Infantry Division

Currently, Mr Ismail serves as the Immediate Past President and Board Advisor of the Spirit of Enterprise. He had previously served as the President of the Institute of Estate Agents from 2010 to 2012, a Member of the MENDAKI Education Trust Fund Committee, and Member of the Lifelong Learning Council and the Advisory Council on Community Relations in Defence.

He was conferred the Entrepreneur of the Year 2004 by the Singapore Malay Chamber of Commerce & Industry, Overall Indian Entrepreneur of the Year 2008 by the Singapore Indian Chamber of Commerce and Industry and Entrepreneur of the Year 2015 by the Spirit of Enterprise. Mr Ismail holds a Bachelor of Land Economics (Honours) and an IBMEC Higher Diploma in Real Estate & Property Management from University of Technology Sydney, Australia.

Mr. Kelvin Fong Keng Seong

Executive Director and Chief Executive Officer

Mr Fong joined the Group in 2002 and has over 20 years of real estate experience. He has been an Executive Director of PropNex Limited since June 2018 and, was appointed as the Chief Executive Officer in July 2025

As Chief Executive Officer, Mr Fong is responsible for overseeing the day-to-day operations and execution of the Group's growth strategies, while continuing to administer the development of the Group's information technology strategies and technology innovations to improve its competitive edge in the real estate industry. He also oversees the Group's training and development curriculum and spearheads the sales and leadership training programmes for salespersons.

Prior to joining the management team, Mr Fong was one of the Group’s top team leaders and his team of salespersons had a strong track record for outstanding sales performance and excellent customer service. He was also the curator of the signature bootcamps that empowered close to 2,000 salespersons annually together with other team leaders.

Mr Fong holds a Bachelor of Business Administration from La Trobe University, Australia and a Diploma in Electronics Engineering from Singapore Polytechnic.

Dr. Ahmad Bin Mohamed Magad

Lead Independent Director

Dr Magad is currently Principal Consultant of Dynavision Advisory. He was formerly the Executive Director of Management Development Institute of Singapore, Secretary General of Singapore Manufacturing Federation and Group Managing Director of II-VI Infrared (IR) Optics Manufacturing Operations in Asia, with facilities in Singapore, China, Vietnam and the Philippines. He was a Member of Parliament for 15 years and had extensive experience serving as the Chairman of several Government Parliamentary Committees and as Board Member in a number of Statutory Boards. He was previously Independent Chairman of Second Chance Properties Ltd.

Dr Magad holds a Doctorate in Business Administration from Brunel University, United Kingdom, and a Master of Business Administration and an Advanced Post-Graduate Diploma in Management Consultancy from Henley Business School, United Kingdom. He is a Fellow of the Certified Practising Accountants (Australia) and a Distinguished Fellow of the Management Development Institute of Singapore. He is also a Fellow Member of the Singapore Institute of Directors, and accorded the title of Senior Accredited Director.

Mr. Kan Yut Keong

Independent Director

Mr Kan has over 35 years of experience in professional accounting, corporate finance and consulting in Asia and the United Kingdom. He joined Pricewaterhouse Coopers Singapore after qualifying as a Chartered Accountant in the United Kingdom. He was instrumental in the formation of the corporate advisory practice and the incorporation of Pricewaterhouse Coopers Corporate Finance Pte. Ltd. which holds a Capital Market Services Licence from the Monetary Authority of Singapore.

He was the Managing Director of Pricewaterhouse Coopers Corporate Finance Pte. Ltd. until his retirement in June 2014. He was previously Independent Director of Nam Cheong Limited and Member of the Competition and Consumer Commission of Singapore and Member of the Securities Industry Council.

Mr Kan holds a Bachelor of Economics from University of Hull, United Kingdom. He is also a Member of the Institute of Chartered Accountants in England and Wales, the Institute of Singapore Chartered Accountants and the Malaysian Institute of Accountants.

Ms Pebble Sia Huei-Chieh

Independent Director

Ms Sia is the Founder and Managing Director of Esquire Law Corporation. As a legal practitioner, Ms Sia specialised in private equity investments, mergers and acquisitions, group restructurings and general corporate transactions and has advised clients at all stages from incorporation to a public offering or a trade sale. With her legal and business experience gained over the years, Ms Sia now also provides mentoring to investment funds and early and growth stage companies. She is a member of the VIMA Working Group, a professional working group established by the Singapore Academy of Law and the Singapore Venture Capital and Private Equity Association.

She is currently Independent Director of Singapore Shipping Corporation Limited and SMX (Security Matters) Public Limited Company, which are companies listed on the SGX Mainboard and NASDAQ respectively. She was previously Independent Director of Choo Chiang Holdings Ltd and GDS Global Limited.

Ms Sia holds a Bachelor of Laws (Honours) from King’s College, University of London. She was admitted as a Barrister at Law (Middle Temple, England) in 1996 and as an Advocate and Solicitor of the Supreme Court of Singapore in 1997, and was awarded the Tan Ah Tah Prize for Professional Responsibility by the Board of Legal Education in Singapore in 1997.

Mr. Alan Lim Tow Huat

Co-founder

Alan has accumulated a wealth of real estate experience after spending over 35 years of his career in the industry. As a Co-founder of the Group, he is responsible for formulating the Group's corporate strategies, evaluating potential business development opportunities and growing the business portfolio. He also oversees the recruitment of salespersons and conducts regular trainings in both Singapore and overseas franchise offices. Over the years, Alan's expertise in assisting salespersons and team leaders in improving their sales performance had contributed to the rapid growth of the Group. Notably, he developed the Group's “Dual Career Path” scheme together with the other Co-founders. Prior to co-founding the Group, he was the founder of Prulink Realty Pte Ltd and Linkvest Realty Pte Ltd.

Alan holds a Diploma in Electrical Engineering from Singapore Polytechnic.

Mr. Lim Yong Hock

Key Executive Officer, PropNex Realty Pte Ltd

Yong Hock is in charge of the agency operations' compliance and governance in Singapore and oversees the real estate franchise business in the region. As part of his role, he conducts trainings for all the salespersons, including those in the overseas franchise offices. He joined the Group in April 2006 as a Marketing, Recruitment and Training Manager and rose through the ranks to his current position as the Key Executive Officer of PropNex Realty Pte Ltd. Prior to joining the Group, he was a team leader heading a team of real estate salespersons in other agencies from 1994 to 2006.

Yong Hock holds a Diploma in Business Administration from Thames School of Commerce, Singapore and a Diploma in Electronic Engineering from Ngee Ann Polytechnic.

Ms. Josephine Chow

Chief Operating Officer

Josephine oversees the Group's operations comprising, among others, Human Resource, Associate Affairs, Information Technology and Internal Controls. As part of her responsibilities, she also formulates the Group's corporate direction, policy and strategy as well as leads, directs and oversees the implementation of its human resource and service operations best practices and franchise operations. She began her career with the Group in 2004 as a fresh university graduate and moved up the ranks over the years to her current role.

Josephine holds a Bachelor of Business Administration (Merit) from National University of Singapore.

Ms. Lee Li Huang

Chief Financial Officer

Li Huang joined the Group in April 2023 and is responsible for the financial accounting and reporting of the Group's business. She also oversees the treasury functions, regulatory compliance as well as the day-to-day functioning of the finance and accounting operations, internal controls, taxation and corporate secretarial matters.

She has more than 27 years of diversified financial experience in locally-listed companies in the real estate, shipping and construction industries. Prior to joining the Group, Li Huang was the Chief Financial Officer of Stamford Land Corporation Ltd, Singapore Shipping Corporation Limited and GDS Global Limited.

Li Huang holds a Bachelor of Accountancy (Honours) from Nanyang Technological University and is a Member of the Institute of Singapore Chartered Accountants.

Mr. Eddie Lim

Chief Agency Officer

Eddie joined the Group in 2013 as a salesperson and was promoted to Senior Team Leader before joining the management team. He was promoted to Chief Agency Officer in August 2023. He oversees the Group’s real estate agency business, driving initiatives across recruitment and growth, development and leadership and training of thesalespersons. Working closely with the Chief Executive Officer. Eddie strategic plans aimed at enhancing the scale, productivity and efficiency of the salespersons. He spearheads recruitment campaigns and fosters leadership growth through structured workshops and retreats, enabling salespersons to develop deep, holistic expertise and consistently deliver value to consumers.

A certified real estate salesperson with over 15 years of industry experience, Eddie is a member of the Professional Development Committee of the Council for Estate Agencies and an Executive Council Member and Vice President of the Singapore Estate Agents Association.

Eddie holds an Advanced Certificate in Training Assessment and a Diploma in Design and Development of Learning for Performance from the Institute for Adult Learning Singapore.

Mr. Michael Koh

Chief Technology Officer

Michael joined the Group in 2018 and was appointed Chief Technology Officer in July 2023. He is responsible for developing digital marketing solutions, Artificial Intelligence (“AI”) initiatives and enhanced business tools for salespersons to improve their productivity and efficiency. He currently leads the Group's technology development teams, driving the creation of key platforms such as PropNex Business Suite, Investment Suite, and PropNex.com. He actively enhances the Group's mobile applications and leads the development of practical AI solutions that support marketing automation, smarter lead engagement, and data-driven insights, helping salespersons to guide consumers in making informed property decisions.

He has over 17 years of technology experience focused on real estate in Singapore and Malaysia, and was an entrepreneur developing digital solutions for realtors prior to joining the Group.

Michael holds a Diploma in Business Studies from Ngee Ann Polytechnic.

Mr. Kenny Tan

Chief Marketing Officer

Kenny joined the Group in September 2021 and was promoted to Chief Marketing Officer in July 2024. He leads the Branding and Marketing Department where he formulates marketing strategies and drives marketing campaigns and initiatives to enhance the Group’s brand presence and market position.

He brings with him 21 years of experience in the real estate industry and is a certified salesperson. Before joining the Group, Kenny held several senior management roles at ERA Realty Network Pte Ltd (a subsidiary of APAC Realty Limited) that included the role of Senior Director (Sales and Recruitment) and Senior Vice President (Digital Marketing & Training).

Kenny holds a Master of Business Administration from Murdoch University, Australia, and a Diploma in Electrical Engineering from Ngee Ann Polytechnic.

Mr. Alvin Tan

Managing Director, PropNex International Pte Ltd

Alvin has around 30 years of experience, with expertise spanning the entire spectrum of the real estate industry. He currently leads the project marketing business of the Group, managing a portfolio of new launch projects across residential (local and overseas), commercial and industrial segments.

He began his career as a site engineer with a local construction firm, overseeing the development of private residential homes. He then transitioned to a developer role, focusing on high-end luxury residences in Singapore's prime districts. Over the years, Alvin expanded his expertise into real estate marketing and consultancy, providing strategic insights for property developers. Prior to joining the Group in 2016, he was Senior Director with Savills (Singapore) Pte Ltd where he marketed both local and overseas properties around the region.

Alvin holds a Master of Science (Real Estate) from National University of Singapore and a Bachelor of Science (Construction Management) from The University of Manchester, United Kingdom.

Mr. Jason Tan

Chief Strategy Officer

Jason joined the Group in 2021 as a Senior Team Leader and Technology Consultant, and was appointed as Chief Strategy Officer in March 2025. He leads and drives strategic technology initiatives and structures, including data analytical tools and customer relationship management systems, that empower salespersons to deliver value-added professional services to consumers, thus enhancing their real estate experience.

He has over 21 years of real estate experience for sales, team building and property investments. Prior to joining the Group, Jason led a team of more than 1,000 salespersons and had an outstanding personal and team sales performance track record. He also has over 13 years of property technology experience where he strategised and led the development of successful real estate applications, providing real time solution and efficiency for realtors.

Jason holds a Bachelor of Information Technology from Monash University, Australia, and a Diploma in Business Informatics from Nanyang Polytechnic.

Mr. Derrick Law

Agency Operations Director

Derrick joined the Group in November 2023, bringing with him over 13 years of industry experience. He is dedicated in enhancing salespersons' experience through operational and productivity improvements. He ensures seamless coordination across agency functions to enhance efficiency for salespersons while driving outreach initiatives that engage team leaders, salespersons, and consumers to foster meaningful relationships and synergy. Additionally, he curates and executes high-profile mega activities and flagship events to elevate brand presence, reinforce industry leadership and improve productivity and satisfaction among salespersons.

Prior to joining the Group, Derrick was Head of Fleet Management at GetGo Technologies and was Agency Director of Operations at Huttons Asia Pte Ltd.

He holds a Bachelor of Business (Merit) from Singapore University of Social Sciences and a Diploma in Information Technology from Temasek Polytechnic.

Ms Carolyn Goh

Senior Director, Agency Growth & Engagement

Carolyn joined the Group in 2011 and is currently responsible in building programs for salespersons that increase their satisfaction, productivity and retention. She fosters a collaborative and high-performance culture aligned with the Group’s values in driving salespersons retention and efficiency through strategic initiatives and engagement activities. She had held several roles in the Group, including Senior Director, Corporate Communications and Business Development, before moving to her current role.

She brings with her over 22 years of experience and expertise in marketing and corporate communications gleaned from award-winning hotels in Singapore and a short stint in real estate sales.

Carolyn holds a Bachelor of Arts from National University of Singapore and a Postgraduate Diploma in Marketing and Communications from Marketing Institute of Singapore.